About Us: Who is The Distributor Board?


The Distributor Board, Inc. was born out of the realization that distribution-focused companies need the ability to reach out to a single organization when they face challenges in distribution. The Distributor Board is dedicated to helping distributors of any products overcome perplexing issues. Rather than a distributor needing to engage the services of specific functional area consultants, The Distributor Board has assembled experts in all aspects of distribution. Whether you need to develop a goal-oriented strategic plan, grow your business through acquisition, select a new business system, or improve your warehouse processes, The Distributor Board is the answer.

The founding partners of The Distributor Board have been positively influencing the growth of distributors for decades. We knew that it was important to take our years of experience and allow distributors access to our knowledge and expertise. We do this through Advisory Board services and a wide range of project-based consulting services.

Partner Bios

M. Jay Heilbrunn
David Panitch
Herb Shields

In our short history that began in 2009, we have been able to make a significant contribution to a number of distributor organizations. Click below to see some of the distributors that we have helped.


Let us know what your most challenging issue is and we will be happy to share our thoughts on the subject. We look forward to adding your company to our list of completely satisfied clients.


M. Jay Heilbrunn has been president, executive manager and advisor to a variety of large, midsize and small distribution companies. 

With over 25 years of management consulting experience, Jay specializes in assisting companies and organizations with internal/organic and/or acquisition growth strategies. His approach is to work closely with the Board of Directors, owners and/or managers of companies and organizations in a facilitative role designed to develop consensus and agreement on strategies for future direction.

Jay has extensive experience in Wholesale Distribution, Food/Foodservice, Packaging and Printing/Publishing. The following are specific areas of expertise and where Jay has served many clients in a consulting and advisory role:

  • Strategic Planning
  • Merger & Acquisitions
  • Acquisition - Buy Side
  • Divestitures - Sell Side
  • Development of Market Plans
  • Customer Service Analysis and Planning
  • Organization Planning and Development
  • Competitive Analysis
  • Distribution Analysis
  • Primary and Secondary Market Research
  • New Product Development
  • Business Development

e-mail | LinkedIn

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David Panitchhas been president, owner, and advisor to several distribution companies. David specializes in general management, sales & marketing, and technology.  He has primarily worked as an MRO distributor and with wholesale distributors in a wide range of specialties.

He has the ability to help people make important changes in both their businesses and their lives. David has helped distribution businesses in his roles as president, vice-president, director, and as a consultant in the following areas: 

  • Strategy Development & Execution
  • Voice of the Customer Projects
  • Sales Plan Design & Execution
  • Marketing Plan Design & Execution
  • Technology Assessments
  • Software Evaluation and Selections
  • Software Implementation Project Management
  • Acting CIO
  • CIO mentor

e-mail | LinkedIn

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Herb Shields has spent his career in Operations and Supply Chain management.  He has deep experience leading organizations in adapting to and succeeding in the ever changing business environment while providing career opportunities and training for both professional and hourly employees.

As a consultant since 2000, Herb has assisted mid-size manufacturers and distributors in improving their supply chain and operational performance.  He has reduced costs of purchased materials and services, increased inventory turnover, and improved the skills of client personnel through customized training programs. Herb has added value for clients in the following areas:

  • Strategic supply chain issue resolution
  • Supply chain assessment
  • Purchasing and contract manufacturing
  • Development of sourcing strategies and partnership relations with key suppliers
  • Purchasing and Inventory training and development
  • Improving inventory turnover
  • Assessment of existing ERP systems
  • Recruiting and hiring key managers and professionals in supply chain functions
  • Cost analysis techniques to lower purchased material costs
  • Development and implementation of Sales & Operations processes.
  • Cost Reduction and Cost Avoidance

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Some of our satisfied clients are shown below. Our goal with every client engagement is 100% complete satisfaction with our services. There is no compromising on this goal. Let us know how we can make you a satisfied client of The Distributor Board.


Contact Us: How can you reach The Distributor Board?

Please use the e-mail link below to directly contact The Distributor Board. 


M. Jay Heilbrunn    

e-mail | (847) 579-9185